National Demographics

We reach the people most in need of support and the least likely to have access to it. The demographic data stems from the 20% of conversations for which texters complete the survey and has been validated as representative of the larger population.

Our Texters Are:

Young. 75% of our texters are under 25 years old. And a whopping 12% are under age 13.

Poor. 10% of the lowest income zip codes account for 19% of our volume.

Rural. 7.5% of USA counties are considered rural—and they account for 9.8% of our volume.

People of color. 19% of texters identify as Hispanic; 13% Black; 5.5% Native American.

LGBTQ+. 44% of our texters identify as LGBTQ+.